Given the unprecedented rise of social media in years past, it has presented a plentiful variety of employment opportunities (three of which we are about to share next). To put you on the fast-track, our industry analysts have compiled this brief social media marketing guide with three money-making strategies to try in 2021. 

Top 5 Social Media Platforms

1. Facebook
2. Instagram
3. YouTube
4. TikTok
5. Twitter

Influencer Coaching

The stardom that results in becoming a well-renowned influencer is challenging. While most of us strive or maybe even wish for a lifestyle more remarkable than our present reality, many of us are unprepared for the rigorous of overnight fame, wealth, and opportunity. As an influencer coach, you can help your clients navigate the rigors of social media influencing while helping them achieve their goals. 

Expansion 

There is no single attribute more critical than uniqueness when it comes to social media marketing. Scalability should also be taken under consideration, as it provides the framework for long-term financial freedom. As a social media marketer (freelancer or corporate), your primary role will help influencers better impact their followers, ensure scalability, and provide routes to monetization (more on that next). 

Direct Influencer

Social media influencers are the most persuasive category of social media marketers as they have access to an established user base, brand recognition, and field authority. Whether you are a top influencer or not, you can employ the following monetization options for making money with social media marketing. 

• Promotional Ads – Brand sponsorships are standard amongst fitness and technology-related social fields. Depending upon your industry, social media influencers can earn premiums between $5,000 to $500,000 per sponsored post.
• Affiliate Partnerships – Social media marketing combined with affiliating is a powerful monetization vehicle for social media influencers. Earn between 3% to 7% affiliate commissions (on average) with partnered brands for medium and long-term monetization. Important: Don’t jeopardize brand integrity for sponsorships you don’t believe in just because they offer to pay a lot.
• Service/Product-Based Goods – As a social media influencer or marketer, there are so many avenues you can take to add short-term value to your efforts. Publishing books and eBooks are great for marketing and cultivating awareness. Creating your product or service lines is also a strategic business move that can build long-term brand loyalty. 

The Bottom Line

No matter your platform or present role as a social media marketer, there are enormous opportunities to make money and gain financial freedom. Networking will play a critical role in your success as a social media marketer and allow you to access more resources and growth capabilities; therefore, you should always strive to connect when networking and doing your best work. As social media grows in worldwide popularity, more and more social media marketing opportunities will continue to emerge. 

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1. TikTok Ad Marketing – Using the ads platform for TikTok is similar to how Instagram and Facebook ads operate. If you’re a small business owner, content creator, or entrepreneur, you can market your valuable services and products to over 800 million users worldwide. As of 2021, no other platform empowers the potential to build brand recognition as TikTok.
2. Content Management – A competitive way to generate a side hustle through TikTok would be managing influencers’ campaigns. In a sense, you can operate as a brokerage between TikTok and the influencer to create high-valued campaigns. If you aren’t sure where to begin, narrow down your niche and connect with TikTok through their internal influencer program to be associated with influencers popular within your niche (for a percentage of the brokered agreement). 
3. Donations/Endorsements – Instagram influencers can receive money via donations from their followers. Contributions are received as coins, which TikToker’s can turn into diamonds, which are convertible to cash via PayPal. If you’re a well-established influencer, then as you know, you can generate between $2,500 to $20,000 for compelling sponsored ads through your content. 
4. Influencer Management – TikTok has a knack for producing overnight celebrities and influencers. The key term being overnight. Such a sudden surge in influence can be overwhelming for many; therefore, you can offer services to decrease their workload or help with their content strategy to maintain the stardom and influence gained.
5. Grow & Sell Accounts – Instagram first made this method famous, and it is also applicable to TikTok. The best route to make this a reality is to choose niches that you’re knowledgeable and passionate about, allowing you to create the most compelling and trend-worthy content possible.

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The best social media platforms for social media influencing are: 

• Facebook
• YouTube
• Instagram
• Twitter
• TikTok
• Pinterest

So how do you become a social media influencer? 

There is no “failproof” plan, sadly to say. Although, some strategies can be derived from those of have paved the way before us. Considering how those before us made it with access to less technology and access to influence than we have available today, that realization adds confidence to our increased likelihood of becoming a successful social media influencer. 

Here are a few practical strategies: 

1. Niche/Passion – Great things can happen to those who follow their passion. Some of the most successful social media influencers stem from those merely following their passion, sharing their experiences and insights, and remaining in a continual state of heightened learning and interest related to their niche. Becoming an expert of your craft, passion, and calling is an authentic way to become an influential social media beacon.
2. Personal Experience/Growth – Opening up to the world, using your experiences to help add value to others, using your voice for good is always an original way to make it as a social media influencer. No one has lived the life you have; share your experiences, get down to the nitty-gritty, share your mistakes, lessons, triumphs, and connect with millions. 
3. Informative Reviews – Become an authoritative figure by providing thorough insights and reviews about products or services. These reviews can regard trending services and goods or include a niche you are passionate about. For the best of both worlds, consider doing high-valued reviews on trending products related to your interests. 

Digital advertising is expected to grow 20% to +$70 billion. As a social media influencer, you directly access that $70 billion, so needless to say, there is room for career growth.

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After you’ve established a YouTube channel and you’ve become eligible to meet the YouTube Partner Program requirements (4,000 watch hours and 1,000 subscribers in the previous 12 months), join the YouTube Partner program and set up an AdSense account. From there, every 1,000 views approximates between $3 to $5. While this may not appear as much, for those with a significant following it can amount to a substantial amount of income – just take Ryan Kaji, for example. 

Another popular way to generate income, perhaps most quickly too, would be through sponsored content. This is under the assumption that you already possess a high subscriber count (no less than 15,000 subscribers). Depending upon your niche, you can connect with industry-related companies and publish content related to their services, goods, and customer experiences. Whatever the sponsored content is, just find a way to add value to it so that you can also add value to your subscribers. 

Other ways you can make money on YouTube include: 

• Visibly sell your merchandise and build brand loyalty
• Receive direct payments from fans for services and goods
• License your content to media networks
• Conduct reviews and monetize with affiliate links

Vlogging in a niche that you’re passionate about will make the going easier when you face challenging times ahead. If you haven’t started a YouTube channel yet, remember that financial freedom will come with long-term consistency and so long as you are adding valuable content to your viewers. 

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Groups

Buy and sell groups on Facebook are niche-specific, making selling and making money much more manageable than broader marketplaces with less of your targeted audience. There are all kinds of Facebook groups – from collector items, medieval swords, antiques, furniture, and much more. Local and worldwide options are available. Additionally, if you own a rather exclusive group, you can charge membership and sponsorship fees – which can be highly lucrative. 

Advertising

If you own a review website (here’s our review website financial freedom guide), you can advertise your products and services on Facebook. The increased recognition that may result can increase your brand loyalty and prop you up for long-term success. Alternatively, you can run promotional retail ads on Facebook, where you can earn commissions for sales or leads generated.

Provide Services

Circling back to Groups on Facebook, services can also be listed in niche-specific industries. For instance, let’s say you’re a web designer with expert skills in integrating video cinematics into site pages. You can target “web designer,” “cinematography,” “web developer,” search queries; that way, the people searching for your skill sets are most likely to find you.

Invest in FB Stock

Facebook is one of the most successful conglomerated technology companies in history. With a monthly active userbase of 2.7 billion, Facebook is the first social network ever to reach a base of one billion users. Given its extraordinary success, this technological giant is also an excellent investment, as its success over the years has been matched by only a few companies (Tesla/Amazon). 

Closing Thoughts

All-in-all, Facebook is one of the best platforms for making money online. The versatility of Facebook to be profited in an advertising, community-building (groups), and investment capacity are a testament to Facebook’s innovation and fantastic success.

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