2020: Rise of paid subscribers
How OTT platforms have benefitted from the dearth of entertainment avenues in the past year
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Brand Wagon
Meat delivery biz heats up
Online meat delivery platforms clock growth during the pandemic
Advertising volumes of Movies genre rose by 11% in 2020: TAM AdEx
Hindustan Unilever emerged as the biggest spender
Advertising volume dipped 3% in 2020 over 2019
In the first half of the year, ad volume declined by 18% y-o-y while in the second half it revived and grew by 12% over 2019
Eureka Forbes changes tack; rolls out new brand position backed by two sub-brands
The company will have a series of electrical equipment under --- Aquaguard and Forbes
How audience measurement needs to evolve amidst changing video consumption landscape
A lot of big decisions related to the content and advertising value chains are substantially, even entirely, predicated on audience measurement
From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020
Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue
Advertising volumes of News genre rose by 5% in 2020 while GEC registered a 3% decline: TAM AdEx
HUL emerged as the biggest spender in both News and GEC genre in 2020
RenewBuy ups marketing spends by 20%; aims to strengthen its reach across tier 2 and 3 markets
The company reveals that digital accounted for 60% of the spends while the remaining 40% was allocated into partner (insurance advisor) communications
Work That Speaks | Ad Reviews | 28 Dec 2020 to 3 Jan 2021
Brands that cut through: Kerala Tourism, OnePlus, Parachute Advansed, Redmi, Thums Up, WakeFit, Treeview, Coca Cola, CRED, Mahindra Tractors.